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With Zyper investment, VCs are betting on “influencer fatigue ...
So she founded Zyper, which aims to connect brands with “super fans” instead of paid influencers. The company identifies the top 1 per cent of a

The Next Chapter for Zyper Today we're announcing that our team is ...
While this means we'll no longer be working on Zyper, we're excited to continue to bring people together and serve communities at Discord.

@zyper • Instagram photos and videos
You don't have to be an 'influencer' to collaborate with the brands.

Zyper: Recreating social networks for brands. | Y Combinator
Zyper is a machine learning-led community marketing tool that enables brands to identify and engage with the top 1% of their social following, turning them from

Zyper, the marketing platform that connects brands with their ...
Founded by Amber Atherton, Zyper has built a platform that lets companies identify their top fans, and therefore advocates, on various social

Move Over Traditional Influencers: It's All Down to "Super Fans ...
Product loyalty is the new brand loyalty, according to Zyper, which connects brands with super fans and not professional influencers.

A Former 'Made in Chelsea' Star Raised £750,000 to Help More ...
Zyper says it uses its algorithms to identify influence on a

Zyper thinks 'brand advocates' are the future of online advertising ...
influencer marketing that targets people with large social followings and, Atherton tells me, can have quite low engagement, Zyper is

Why Brands Are Turning to 'Micro-Influencers' Instead of Big ...
Amber Atherton is the founder of Zyper, which finds a brand's top 1%

Zyper CEO Amber Atherton: 'We've reached peak social' - Glossy
The reason, according to Zyper CEO Amber Atherton: “Influencer content has become inauthentic.” In response, consumers are relying less on influencers to tell 
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